ContentVisualping · 28 Jul, 20:07
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Four of five blog slots turned over and the new titles cluster around a distinct audience (equity research, stock research, Bloomberg Terminal alternatives), which is a substantive publishing shift rather than reworded or redated versions of the same posts.
Visualping is filling its blog with stock and equity research topics, pulling its brand away from competitor tracking and toward finance buyers
This is the second time in the same period that Visualping has pushed competitor-monitoring articles off its front page in favour of investing content, which suggests a deliberate hunt for a new type of buyer rather than a one-off post. The likely reason is that finance and equity research searches bring cheaper, higher-volume traffic than the crowded competitor-tracking space, where Klue and Crayon are publishing heavily. For the reader, this frees up attention in the competitor-monitoring conversation: the rival with the biggest publishing output is spending it elsewhere, at least for now.
What to do: Check which competitor-monitoring search terms Visualping used to rank for and publish or refresh one strong page targeting the best of them within the next few weeks, while their attention is on finance topics.