What the page said, before and after
Before · 18 Jul, 02:49'Read the report' call to action shown as a right-side pop-up

After · 25 Jul, 12:08'Read the report' call to action shown as a top header banner

What this likely means: The same 'Read the report' offer is still being promoted; only its placement on the page changed. Nothing about the offer, the report, or the messaging around it is different. No action is needed from a competitor.
How we caught it, and what we make of it
First seen 18 Jul, 02:49→Caught 12:08
Caught · 177 h 19 min
The watcher's judgmentCosmetic — ignored
The only thing that moved was the position of an existing 'Read the report' prompt, from a side pop-up to a top banner; the wording and the offer itself are unchanged, which is placement noise rather than a business move.
Everything on this screen can be rebuilt from the stored raw captures — the record is never rewritten.