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Crayon

Crayon moved a report call-to-action from a side pop-up to a top banner

Crayon · 25 Jul, 12:08

see the page it happened on ↗

What the page said, before and after

Before · 18 Jul, 02:49

'Read the report' call to action shown as a right-side pop-up

Before — full page
After · 25 Jul, 12:08

'Read the report' call to action shown as a top header banner

After — full page
What this likely means: The same 'Read the report' offer is still being promoted; only its placement on the page changed. Nothing about the offer, the report, or the messaging around it is different. No action is needed from a competitor.

How we caught it, and what we make of it

First seen 18 Jul, 02:49Caught 12:08
Caught · 177 h 19 min
The watcher's judgmentCosmetic — ignored

The only thing that moved was the position of an existing 'Read the report' prompt, from a side pop-up to a top banner; the wording and the offer itself are unchanged, which is placement noise rather than a business move.

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