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Crayon

Crayon added a banner promoting its 2026 State of Competitive Intelligence report

Crayon · 25 Jul, 11:45

see the page it happened on ↗

What the page said, before and after

Before · 18 Jul, 10:53

(prior layout, no banner present)

Before — full page
After · 25 Jul, 11:45

Top-right promotional banner for the 2026 State of Competitive Intelligence report with a 'Read the report' button

After — full page
What this likely means: A promotional banner for an existing annual report was added to the top of the blog. This is routine promotion of Crayon's long-running yearly research, not a new product, price, or positioning move.

How we caught it, and what we make of it

First seen 18 Jul, 10:53Caught 11:45
Caught · 168 h 52 min
The watcher's judgmentCosmetic — ignored

The only change is a promotional banner pointing to Crayon's annual State of Competitive Intelligence report, a recurring publication; the underlying page content and messaging were unchanged, so this reads as placement of an existing asset rather than a new business move.

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