What the page said, before and after
Before · 18 Jul, 10:53(prior layout, no banner present)

After · 25 Jul, 11:45Top-right promotional banner for the 2026 State of Competitive Intelligence report with a 'Read the report' button

What this likely means: A promotional banner for an existing annual report was added to the top of the blog. This is routine promotion of Crayon's long-running yearly research, not a new product, price, or positioning move.
How we caught it, and what we make of it
First seen 18 Jul, 10:53→Caught 11:45
Caught · 168 h 52 min
The watcher's judgmentCosmetic — ignored
The only change is a promotional banner pointing to Crayon's annual State of Competitive Intelligence report, a recurring publication; the underlying page content and messaging were unchanged, so this reads as placement of an existing asset rather than a new business move.
Everything on this screen can be rebuilt from the stored raw captures — the record is never rewritten.