Market Radar
WatchingVisualping +9 more
The example market — real machinery, sample data. Point it at your own rivals with an invite.Ask for an invite →
Sign in
RECORDED SESSION — a real run, replayed. Nothing here is editable; with an invite this is live.The step controls sit at the top of the board. Restart the walkthrough
Get it built — free test run

← Distill

Distill added a new 'Flexi' plan to its pricing lineup

FeatureDistill · 25 Jul, 12:03

see the page it happened on ↗

What the page said, before and after

Before · 18 Jul, 02:12

(prior pricing table layout, no 'Flexi' plan present)

Before — full page
After · 25 Jul, 12:03

Added new 'Flexi' plan column to pricing table

After — full page
What this likely means: Distill now sells an additional plan tier alongside its existing ones, which usually means it is chasing buyers who found the old options too rigid or too expensive. Expect it to compete on flexibility of usage or commitment rather than on headline price. Worth checking what the Flexi plan includes and at what cost, since it may undercut the tier customers most often compare against.

How we caught it, and what we make of it

First seen 18 Jul, 02:12Caught 12:03
Caught · 177 h 51 min
The watcher's judgmentReal change

A whole new plan column named 'Flexi' appeared in the pricing table, which is a deliberate commercial decision about what Distill sells and to whom, not a layout or wording adjustment.

What our analyst reads into thisConfidence: low

Distill added a new 'Flexi' plan to its pricing lineup — a sign it is going after buyers who found its existing options too rigid or too expensive.

A new plan slotted into an existing price table usually means a rival is losing deals at the edges — either to cheaper tools or to buyers who only need part of the product — and is building a landing spot for them rather than discounting the main plans. The likely effect for the reader is more price-shopping in deals where Distill is present, with prospects asking why there is no comparable flexible or lighter option. Two other rivals moved on their pricing pages the same day, one with a half-price July offer, so this reads as a broader pricing scramble in the market rather than a move aimed at any one competitor; with nothing on record for Distill in the last 90 days and no client strategy supplied, that read is provisional.

What to do: Pull up the Distill pricing page this week, write down exactly what 'Flexi' includes and what it costs, and decide on one sentence the sales team can use when a prospect brings it up — either a matching entry-level option or a clear reason the reader's plan is worth more.

The evidence this stands on
Everything on this screen can be rebuilt from the stored raw captures — the record is never rewritten.