Klue posted a security incident notice on its company news page

Klue is again publicising a security incident — the third such notice in three days and the sixth since early August, which keeps trust questions live in buyers' minds

Klue has repeatedly returned to the same security incident story since 1 August, including restoring its Salesforce and Gong connections and describing how it tightened its platform. The likely reason is that customers and prospects keep asking, and Klue is choosing to answer in the open rather than let the story spread unmanaged — though the sheer repetition also suggests the matter is not yet settled. For the reader, this is a rare window in which buyers evaluating Klue are actively thinking about safety of their data, and a rival, Browse, has already moved to display security certification badges on its enterprise and pricing pages to capitalise on that mood.

What to do: Put the reader's own security credentials and data-handling commitments plainly on the pricing and enterprise pages this week, and give the sales team a short, factual answer to 'how do you keep our data safe?' that never names or criticises Klue.