Kompyte added a return-on-investment calculator and a 'Request a Breakdown' request option to its pricing page
ContentKompyte · 16 Aug, 17:52
What the page said, before and after
(prior pricing page layout, no return-on-investment calculator or 'Request a Breakdown' option)
Added ROI calculator section with 'Request a Breakdown' call-to-action
How we caught it, and what we make of it
A new calculator section and a named request option appeared where there was previously none; this is added sales content and a new lead capture path, not a rewording or reshuffling of existing material.
Kompyte now puts a cost-justification tool and a 'Request a Breakdown' request straight on its pricing page, turning price shoppers into sales conversations.
Kompyte appears to be building a run of money-focused selling material: it put a return-on-investment calculator on its features page a week earlier, and has now moved that same tool to the page where buyers decide whether to spend. The likely reason is that buyers are pushing back on price or being asked to justify the spend internally, so Kompyte is arming them with numbers and capturing their contact details at the same time. For the reader, this means deals against Kompyte will increasingly be argued on payback and business case rather than features, and Kompyte will get a sales conversation with buyers who would otherwise have quietly compared prices and left.
What to do: Add a simple, credible payback story to the reader's own pricing page — what the buyer saves or gains, in their own numbers — with a clear way to ask for a tailored breakdown, so buyers do not have to leave to build their internal case.